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Writing Tips

Here’s how to make a blog post that will drive viewers to your site:

SEO Key Phrase

Key Phrases are what people poke into search engines. By including common search terms to your site, you set up your content to be discovered via search engines. A single Key Phrase should be selected for each Post story. Seed your Key Phrase throughout your post in Title, First Sentence & Image Text.

Post Title

Create a catchy title that will entice people to read your post. Include your Key Phrase.

Post Body

Write simply. Use short sentences. Write a story of 350 words or more (about 3 paragraphs). Seed your Key Phrase into: first sentence; in a sub-header, and; in other copy locations. Also, hyperlink one of your Key Phrases to the associated landing page.

Post Category

Select a primary category for your story. The editor will also add your post to other applicable categories.

Image Upload

Your image will be used as a thumbnail and as a feature image. Use your Key Phrase in the Description of this image to help SEO.

Editor Review

Post submissions will be held in draft mode. An editor will review and edit it before publication.

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Guest Posting: Is There Truly A Need For It?

There are ways you can increase your business reputation, and also popularize your brand. Guest posting can be very easy but also effective; you can only achieve positive results from it, only when it is properly done.

What is Guest Posting?

Guest posting, as the name implies, is the act of creating interesting content or articles, and publishing it on another website. You might be the one to choose the topic of the article or post, provided it is interesting and focused on your target audience

Guest posting is when someone who owns a website or blog, creates a very interesting content and publishes it on another website for a specific purpose; this could be to increase traffic and also create brand awareness. Guest posting, is a very interesting and effective way to bring in traffic, and also get your business or website noticed by a larger audience.

If you own a business, and you want to create more awareness for your new products or brands; guest posting would be very beneficial to your business success. Writing interesting articles about a new product, might not only be beneficial to you but also the reader; site users or readers might come across some information in your article, that may be useful to them. This is why your articles needs to be interesting and informative, as much as possible.

Is there need for it?

Well, you might think it is useless to try it out, after all you have your own website, so why post in another website. If you compare the gain to the little effort you invest into it, you will have more reasons to adopt it.

1. Gives you access to a wider audience

Guest posting, allows you gain access into another site’s audience; this is why they are considered as a very essential part of your marketing mix. A guest post can introduce you and your business to a large numbers of readers, and through links back to your own website, which would be included in your post, can attract new visitors to your site.

2. Make Industry Connections

You can actually increase your reputation in your field through this service. A very important, though secondary benefit of guest posting is that it helps you to connect with other websites and business owners, who are in the same field or line of business with you.

Other numerous benefits are;

3. Website optimization
4. Get more traffic
5. Gain credibility
6. Brand recognition
7. Advertisement enhancement

There are lots of benefits to enjoy from this service. In all, it has the capacity to grow your business and client base. There are also experts available to provide you with high quality and affordable services; these expert will also guide and assist you to increase the traffic of your website. If you truly want to grow your business and client base, now is the time to start acting.

Why Should I Start Writing Guest Posts?

I write guest posts on a regular basis. Since I’m garnering the benefits myself for my blog, I know how important this social activity is. Whether you run a blog or a company website, writing for someone else’s blog can bring you plenty of benefits. But you can benefit from writing guest articles only when you are really aware of how to write a superior quality guest posts.

Here, I’m going to talk about the variety of benefits that guest blogging or guest posting has to offer. Let’s have a look.

Leads to Connections
No matter which industry you are in, guest blogging helps you connect with influential people including bloggers, industry experts, tech geeks, writers, journalists etc. The connections that you make via guest blogging can pay you in a number of ways. You can immediately start expanding your professional network of contacts by posting articles on host blogs.

Builds Reputation
Writing posts for someone else’s blog also helps you build your reputation in an industry. Guest blogging brings you an opportunity to showcase your skills in the industry you cater to. If you want others in your niche market to identify you, posting articles on host blogs is a good idea.

Brings Traffic
By publishing quality posts on someone else’s blog, you can also attract to your own blog or company website. What’s important is that you include relevant links inside your article or in the author bio section (at the end of the blog post). If you frame the bio section attractively, you can increase the click-through rates for the included links (pointing back to your site).

Generates Inbound Links
Most of the bloggers indulge in guest posting because it helps build quality backlinks. As you should be obvious, one quality link from an authority blog with a high Google PR can be more valuable than 20-30 low quality links. If you want to build backlinks for your blog, you should choose niche blogs and have your articles published on them.

Improves Writing Skills
Above all, regular guest posting brings you the benefit of enhancing your writing skills. You become aware of the quality that an audience approves. By the kind of response you get from readers, you can be aware where you need to improve your writing. This is a great way to polishing your writing.

Now that you are aware of the multiple benefits, you should start writing posts for others’ blogs right away. Even established bloggers write guest posts (simply because they have experienced the benefits themselves). It’s now your turn to get out there and experience the fun that guest blogging is!